CERAN.

UX strategy and design of the new online platform for CERAN language centers.

project summary

CERAN is a high-end language center with schools in Belgium, France and the UK offering courses to different target groups. As the UX designer on this project I led the entire project from research to design.

Research

  • Analysis of user behaviour based on Google Analytics.
  • Analysis and mapping of available content.
  • User interviews and analysis of user behaviour while using the website.

Strategy

  • Development of user stories.
  • Creation of new information architecture based on user stories.
  • Development of core content models for key pages.

Wireframing and design

  • Development of wireframes and interactive click models for all pages.
  • Follow-up during design process. Safekeeping of overall UX strategy.
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ABOUT

Launch
January 2016
Agency
Duval Guillaume
Role
UX Designer and Design direction
Client
CERAN

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