PORT OF ANTWERP.
Crowd-source campaign to find a new name for the largest sluice of the Port of Antwerp.
Saatchi & Saatchi
Port of Antwerp
When the newest and largest sluice of the Port Of Antwerp needed a new name we turned to the public to help us. We created an online platform where everyone could make a suggestion. Every suggestion made on the website was send to our waterfall installation located in the busy and famous Central Station of Antwerp and displayed in real time. The result was captured on camera and live streamed on the website for everyone to see.
Out of the thousands of suggestions a jury selected a shortlist of 9 names and left it up to the public to vote for their favourite.
All suggested names where converted to bitmaps and send over via SFTP to the server controlling the waterfall. To adapt the installation to our needs and handle things like file queuing etc we redeveloped the existing software from scratch. All features could be controlled from a distance with a custom dashboard.