SAMSONITE.

Online contest for the launch of Samsonite's new light-weight suitcases.

DETAILS

Samsonite helps its customers to explore the world with their light-weight but sturdy suitcases. To promote the new models online we created a contest based on this insight.

Every day we showed an amazing view from a location somewhere in the world. Contestants had to try to pinpoint the exact location on the map. The contestant with the best guess won a Samsonite suitcase and a trip to the location.

ABOUT

Launch
April 2015
Agency
Saatchi & Saatchi Brussels
Role
Digital Producer
Production partner
Sevenedge, Belgium
Client
Samsonite Europe