Online contest for the launch of Samsonite's new light-weight suitcases.
Samsonite helps its customers to explore the world with their light-weight but sturdy suitcases. To promote the new models online we created a contest based on this insight.
Every day we showed an amazing view from a location somewhere in the world. Contestants had to try to pinpoint the exact location on the map. The contestant with the best guess won a Samsonite suitcase and a trip to the location.