YVES ROCHER.

Website for the launch of a new lipstick range for Yves Rocher in 7 countries. 

ABOUT

Launch
June 2014
Agency
Duval Guillaume
Role
Digital Producer
Production partner
The Parking Lot, Belgium
Client
Yves Rocher

 

DETAILS

Launch campaign for a new organic range of lipsticks for Yves Rocher. The brief? Showcase the new colours of the lipsticks and increase sales on the webshop. 

To do this we created an online contest where contestants could choose one of the colours. When chosen a colour the user would see a close-up of a mouth wearing the colour saying a code. When the user guessed the code he got a chance to win the entire range of lipsticks and could use the code as a promo code on the Yves Rocher webshop.