Website for the launch of a new lipstick range for Yves Rocher in 7 countries.
Launch campaign for a new organic range of lipsticks for Yves Rocher. The brief? Showcase the new colours of the lipsticks and increase sales on the webshop.
To do this we created an online contest where contestants could choose one of the colours. When chosen a colour the user would see a close-up of a mouth wearing the colour saying a code. When the user guessed the code he got a chance to win the entire range of lipsticks and could use the code as a promo code on the Yves Rocher webshop.